A Complete Guide to InfoFi: Kaito, Polymarket, Cookie3, Galxe

The rise of AI has increased demand for high-quality content created by humans, which became one of the key reasons for InfoFi’s popularity in 2025. This guide will help you understand what InfoFi is, why it matters, and which projects are leading the sector. You’ll also learn how to earn from InfoFi by sharing knowledge, building reputation, and getting airdrops from many protocols.

What is InfoFi?

InfoFi, short for Information Finance, is an emerging sector within DeFi that focuses on tokenizing user attention, content, and reputation, turning them into monetizable assets. The concept was first introduced by Vitalik Buterin in November 2024. He described InfoFi as a discipline where: “You start from a fact that you want to know, and then deliberately design a market to optimally elicit that information from market participants.”

InfoFi is about transforming knowledge, data, or research into something people can earn from. For example, it allows users to get rewarded for sharing meaningful interactions and insights or making accurate predictions.

The InfoFi sector can be divided into sub-categories based on user behavior and value flow. 

By Q3 2025, InfoFi had grown into a large sector, drawing attention across CT, and on-chain behavior analytics platforms. The sector now ranges from niche newsletter tokenizations to full-scale AI data layers. By the way, you can check out our Q2 2025 recap to find out more about InfoFi and the state of the entire crypto market.

The Rise of InfoFi in 2025

InfoFi gained significant traction in 2025 due to several factors. First, the mainstream adoption of prediction markets helped to attract a new audience from outside Web3 and gave a boost to the entire InfoFi sector. Polymarket was the first InfoFi project to gain significant traction and still maintains its leading position.

Second, AI-generated and copy-pasted content boosted demand for authentic, human perspectives. InfoFi gives creators with original ideas and insights a way to monetize their content and get public recognition.

Third, promo activities often attract many sybils, whether it’s on-chain scripts or social media farms. InfoFi tries to fix that by encouraging meaningful content contribution and adding a social reputation layer. So if an X (Twitter) account with 10 followers posts AI copy-pasta, there is no chance it gets rewards. 

What’s more, InfoFi created a way for contributors to access higher-value opportunities. Consistently delivering value raises your leaderboard rank, brings public recognition, and earns decent rewards. This approach grows the importance of reputation. Finally, InfoFi enables smarter marketing spending, allowing marketers to use their budget more wisely, only rewarding users and community members who bring real value.

Key InfoFi Players

Kaito

Kaito is an InfoFi platform that uses AI to turn unstructured crypto data (social, on-chain, news) into signals and workflows. Its stack includes: Kaito Pro (search/monitoring over thousands of sources), Yaps (AI-scored “attention points” and creator leaderboards), Kaito Connect/Yapper Launchpad (community voting to surface projects), and the new Capital Launchpad (token sales with allocations based on social/on-chain reputation rather than FCFS).

Kaito’s model tries to reward quality, relevance, and persistence and to channel that into capital formation. If this linkage holds, projects can target aligned contributors with high precision. Also, if its AI scoring learns to better resist gaming, Kaito could become the default distribution rail for many Web3 projects.

Here are some key Kaito stats:

Galxe

Galxe has become a key player in Web3 growth infrastructure, moving beyond its origins in questing. Starboard on Galxe serves as a central hub for campaign tracking and community insights, allowing projects to set customized growth objectives on and off-chain within a single dashboard. This helps teams pinpoint the sources of traction and reward high-impact contributors.

Since its launch, Starboard has indexed over 150K posts that generated more than 230M total views. This positions Galxe as one of the most established InfoFi platforms in Web3, offering users opportunities to earn rewards through both on-chain activity and quality content creation.

Cookie3

Cookie3 is another big player in this category. In May, they launched Snaps, a project-to-creator marketplace with a built-in rewards & airdrop campaigns system that recognises CT creators. The platform attracted over 25,000 creators within 24 hours. Cookie’s SNAPS points are used to incentivize and reward creators for content and curation

Sidekick

Sidekick is a Web3-native livestreaming platform pioneering the LiveFi model, where livestream attention is turned into real economic value. It empowers creators and communities to connect, share insights, and engage in real time. By combining livestreaming with Web3 features, Sidekick transforms entertainment into ownership, building an ecosystem for monetizing attention and community participation.

What’s Holding InfoFi Back?

The sector sees several challenges and limitations that need to be addressed.  

1. Low-effort activity

Low-effort content (often AI-generated) purely to collect incentives. Such practices harm both projects and genuine users: the first spend incentives on poor-quality content with zero outcome, while the second ones have to compete with bots and farmers. AI algorithms of InfoFi platforms must constantly evolve to better distinguish between real contributors and incentive farmers.

2. Quality vs Quantity

Social media and InfoFi algorithms favor those who post regularly and consistently. This often makes contributors choose quantity over quality, and engagement farming, as it often becomes more profitable than delivering alpha or detailed analysis. Scoring tools can make mistakes, and a community can be biased in judging content quality. InfoFi protocols need to score, filter, and reward genuine insight versus clickbait takes.

3. Fragmented reputation and scoring systems

Each protocol has its own reputation standards and trust metrics. Without a unified layer, users can game one system while being penalized in another. This makes it difficult for both protocols and contributors to scale social capital meaningfully.

How to Earn from InfoFi: Airdrops, Yaps, Predictions

Yap-to-earn campaigns

This type of campaign remains the most popular one among crypto users to earn on. Several platforms have similar features, but differ in how their algorithm works. So here we’ll focus on how to monetize your contribution via Kaito.

1. Go to Kaito and log in with your X (Twitter) account

2. Discover both pre-TGE and post-TGE projects available on Kaito. Also, check out the Kaito Earn page to learn more about each campaign’s conditions.

3. Select projects you want to create content about. Better focus on 2-4 protocols, so that you don’t dilute your effort.

4. Start posting high-quality content on X. It could be deep dives, threads, alpha, unique angles, anything. 

Your growth on the leaderboards depends on the posts’ reach and mainly on smart followers' interactions with your content. The strategy here may be checking the leaderboard and identifying key figures and community members of the protocol you write about. You can interact with these accounts by leaving meaningful replies, starting conversations, and writing DMs. Try building real connections, as it is the only way people will help you promote your content.

As you receive “Yaps”, you climb higher on a project’s leaderboard. When the campaign is over, top participants are rewarded with token airdrops based on their leaderboard ranking. Airdrop size varies depending on the protocol, from a few dozen dollars to a few dozen thousand dollars.

Predictions

We’ll look at the Polymarket, where you can buy and sell shares in the outcomes of real-world events, from politics and finance to sports and pop culture. Each market represents a yes/no question resolved with proof.

1. Connect a wallet and your account on Polymarket

2. Browse and select a market

3. Buy/Sell Shares Based on Your Prediction. Buy “Yes” shares if you believe the outcome will happen, or “No” shares otherwise. Share prices fluctuate as others trade, allowing you not only to profit by holding until market resolution, but also via trading: buying low, selling high before the event ends.

Key tips and сonsiderations:

• Do your own research: Profitable prediction involves assessing news, expert opinions, and market sentiment before entering positions.

• Watch fees: Polymarket charges small fees on trades and for resolving markets

• Manage risk: Never commit more than you’re prepared to lose, as predictions are speculative and subject to sudden changes.

Check out the more detailed Polymarket airdrop guide on this page.

Conclusion

A good thing about InfoFI is that it aims to reward real contributors, those who provide value early, share insight and knowledge, and participate in meaningful discussions. Of course, AI algorithms that assess content quality need further improvement. When it happens, even more decent content creators will be fairly rewarded. Anyway, InfoFI airdrops and rewards have already earned good profits for many people. As the sector evolves, it will likely grow its influence outside the web3 bubble and integrate more deeply into traditional media, like TikTok, Instagram, YouTube, etc.