About IDO MIRL

MIRL is a next-generation web3 fashion brand empowering creators and the FashionFi economy. The MIRL ecosystem will support, empower, curate and create the next generation of fashion brands via the MIRL incubator governed by the DAO.

MIRL aims to provide NFT owners with the opportunity to showcase their art both digitally and physically. The MIRL Project also aims to support aspiring new designers in the metaverse.

$MIRL is a native token to the MIRL ecosystem which is also a governance token which also serves as the utility token for MIRL products. From granting voting rights to incentivizing ecosystem participants, MIRL tokens create utility for holders and will play a crucial role in cultivating the MIRL ecosystem as FashionFi ramps up its popularity. One such utility involves embracing the MIRL Wear-to-Earn concept. As MIRL brands desire to expand their presence in the metaverse, they can take advantage of Wear-to-Earn mechanics. For example, brands can compensate customers for promoting certain pieces by giving them access to exclusive items or airdropping wearables to their virtual wallets.