Xcad Network provides creators with DeFi tools to create an incentivized economy by tokenizing the engagement of each creator's audience & their content. Xcad network is also home to an exclusive NFT Marketplace for creators, enabling one-click creation of rare and limited edition NFTs.

WHAT IS XCAD?

Xcad Network is further monetizing existing content creators by allowing these creators to tokenize themselves and their content.

Xcad has its own NFT Marketplace, specifically designed for content creators and their audiences, fiat gateways and easier options to store NFTs. The marketplace is home to NFT moments - NFT moments are certain segments of a content creator's videos that are captured and released as NFTs. The moments captured as NFTs have different tiers:

Rare - Some of the most iconic moments of a creator's career
Gold - For those ultra-special moments within creator's content
Silver - creator moments that are enjoyed, but may be less popular
Bronze - For the simple, everyday moments in a creator's video

Users will then be given the opportunity to own these special moments by purchasing content creator packs containing them. Xcad sees a unique opportunity to bridge the gap between cryptocurrency and the real world, due to the mass reach of their current influencers and beyond.

Xcad doesn't just support existing creators; the Xcad ecosystem also contains an online education platform consisting of a suite of tools for aspiring creators, created by Influencers with over 50 million followers combined, which will be entirely powered by the XCAD token.

Xcad also enables advanced features that let influencers reward loyal viewers by allowing them to earn tokens as they engage with content without any changes to their existing workflow. Viewers can speculate on the future growth of creators by trading tokens of creators they think have potential, via the Xcad DEX. These tokens can be tracked via Xcad's InfluencerMarketCap.com, which will show live data of all creator tokens. Think of it as CHZ fan tokens or cryptocurrency for influencers. The more a creator grows, the more creator tokens will be burned, making them more scarce, so fan tokens will become more valuable due to supply and demand.

Performance will allow creators to unlock vested tokens as they hit milestones governed by the Xcad community token holders.

GO-TO-MARKET STRATEGY

Initial Phase - The initial phase will focus on onboarding content creators into the Xcad program, leveraging Xcad's contacts within the space. The first part of this is to allow content creators to create their own NFTs, including NFT moments which they can sell to their audience.

Furthermore, NFTs in the form of customised artwork & badges will also be available within the Xcademy e-learning platform, and it will be possible for them to be purchased and attached to student profiles.

Aggressive Crypto Community building will also be carried out during this phase.

Development Phase - Phase two will be where they really start to bridge the gap between crypto and the real world, at a mass scale. Xcad will start to tokenize content creators directly on YouTube. A select batch of content creators will encourage their viewers to download a browser plugin. Once downloaded, the viewers will start to earn rewards for each time they watch the creator's content. Users will likely be unaware they are earning cryptocurrency.

Growth Phase - Xcad will start to scale up the tokenization of content creators, allowing any creator to apply to the program. Xcad token holders will govern what content creators can be tokenized and be able to set the milestones for approved creators.

For the first time ever, viewers will be able to speculate on the future growth of a content creator as they can buy or sell creator tokens directly within the plugin without the usual complex experience of buying crypto. Content creator tokens will be trackable via InfluencerMarketCap.com.

Adoption - At this stage, the XCAD token will be required to use any of the services within the Xcad Ecosystem.

A large number of XCAD tokens will be locked up in content creator liquidity pools as viewers will want larger rewards while consuming content. As tokenization of content creators reaches scale, it will become a disadvantage for creators to not pursue content tokenization, due to the watch time metrics attached to rewarding viewers.

PRODUCT VIABILITY

As of today, other companies are attempting to tokenize online celebrities, however none have built a complete ecosystem around the tokenization of creators and their content, where both the fan and content creator win. Unlike most other platforms, Xcad plugs directly into existing social media and rewards users and creators for actions they already do on a daily basis; there is no change to their existing habits.

The XCAD token has numerous uses beyond the simple purchase of creator tokens, in contrast to most tokenization projects.. Users can stake the asset with content creator tokens to earn a multiple on rewards, thus taking XCAD tokens off the market. Additionally, the token is used for governance and powers the entire Xcad platform.

The token is required within the Xcad platform to purchase the entirety of it's services, providing real demand instead of relying on speculation. Furthermore, the XCAD token fuels the Xcad DEX, which is a decentralized exchange exclusively for content creator tokens where users can view each creator token's market capitalization and performance on InfluencerMarketCap.com.

Xcad is targeted at the real world, unlike most crypto projects that simply target the crypto space. Xcad is trying to bridge the gap between the real world and crypto. Users won't need to jump through tons of hoops like creating long addresses or dealing with complicated exchanges. Everything will be user friendly within a browser extension so they can earn, stake, buy and sell creator tokens seamlessly right from their browser, as well as NFTs.