VRA tokens are purchased by video publishers and advertisers to reward their audiences for their attention. This creates a new, thriving economy that builds loyalty and engagement between Viewers, Publishers, and Advertisers.Viewers can use VRA they earn or purchase to pay for access to premium content from select Publishers.&nbsp;Utilising bespoke and unique video technology (developed over the past four years) and integrating both proprietary, and open source Blockchain technology, Verasity is in the process of developing a full ‘online video toolkit’, including:<ul><li>Verasity.tv – a community driven video sharing platform that uses the full suite of tools</li><li>vDaf – a suite of modular online video products for international broadcasters and large media outlets</li><li>VeraPay – decentralised and transparent global payment gateway utilising VERA (VRA)</li><li>Proof-of-View (PoV™) – patent-pending analytics and anti-ad-fraud solution on the Blockchain</li><li>VeraPlayer™ – Verasity’s proprietary HTML5 video player with in-built wallet functionality</li><li>Spark Marketplace – the next evolution in crowdfunding for online video content</li></ul>How does Verasity work?There are two sides to Verasity, the video-sharing platform and vDaf. Verasity.tv is the B2C proposition and vDaf is a modular B2B solution. The B2C community-driven video sharing platform features all of the above products combined and Verasity’s B2B product, vDaf. vDaf allows international broadcasters and publishers to pick the modules that make sense for their online video proposition.

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