Contents Protocol will solve the chronic problem of the premium content distribution industry by: - Making data transparent for the content makers because they can make better content with the valuable user data that’s currently black-boxed in the platforms - Compensating and incentivizing the users because they have never been rewarded even though they are the data givers and their contributions directly affect content or platform's success Contents Protocol encourages platforms to put that data on the blockchain to be shared with the content makers; The user incentivization scheme rewards users for enabling that data and for other marketing contributions they make for the success of a content. Users will be rewarded with CPT tokens every time they rate, write reviews, or share on their social media. Contents Protocol is WATCHA Inc.'s reverse ICO. Over the last 7 years, WATCHA Inc. has attracted 4 Million users with 400M reviews while providing WATCHA, WATCHA PLAY, WATCHA MUSIC, and WATCHA WEBTOON services in South Korea and Japan. WATCHA is a machine learning based personalized recommendation service for movies, TV series, comics, and e-books while WATCHA Play is a paid subscription VOD service for premium content. It has already established relationships with 60+ content providers such as HBO, Disney, Sony Pictures, Fox Network Group, JTBC, and CJ E&M.