Unserious Inc acquires Creepz NFT brand as psychrome returns to lead IP development

Unserious Inc has acquired Creepz, the NFT-native IP and community, according to an announcement from the project. Financial terms of the deal were not disclosed.

The acquisition is backed by investor Adam Weitsman and will retain support from the original Creepz founders during the transition, per the statement. Creepz said the new owner brings brand-building experience across crypto, consumer and entertainment sectors.

Unserious Inc highlighted prior work on major token and brand launches, including ApeCoin, which it described as one of the largest token launches in crypto history. The firm is expected to lead Creepz’s next phase of growth and positioning in the broader web3 IP market.

The transition also marks the return of artist psychrome to head Creepz IP development and creative direction. Psychrome has previously worked on commercial collaborations with Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros. and Rovio.

Creepz said it is preparing a new chapter for the $CREEPZ ecosystem under Unserious Inc’s ownership, signaling a renewed focus on IP expansion and cross-industry partnerships.