PEI Licensing Has Sued Pudgy Penguins for Infringing on Its Trademark
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PEI Licensing (Original Penguin) sued Pudgy Penguins in US District Court (S.D. Fla.) on March 4, 2026, alleging trademark dilution after Pudgy Penguins continued selling physical merchandise under names like Pudgy Penguins, Pengu Nation and Forever Pudgy Penguins despite an Oct 2023 cease-and-desist. - The litigation highlights IP and legal risk for NFT projects moving into physical goods; it could harm Pudgy Penguins’ adoption, partnerships, fundraising and token utility in the crypto/NFT market, impacting brand trust and marketplace activity.
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- PEI Licensing has sued Pudgy Penguins NFT for infringing on its trademark.
- PEI owns Original Penguin apparel, which has been in business for decades.
- Pudgy Penguins started as an NFT issuer before branching into physical items.
PEI Licensing, the company behind Original Penguin apparel, has sued the NFT brand Pudgy Penguins for diluting its trademark by selling clothes with confusingly similar identities.
PEI’s Infringement Claims
The company filed a suit with the US District Court of the Southern District of Florida on March 4, 2026, alleging that the NFT issuer ignored a cease-and-desist letter sent in October 2023 and continued selling physical merchandise under names such as Pudgy Penguins, Pengu Nation, and Forever Pudgy Penguins. PEI claims infringement on its decades-old penguin trademarks.
In the meantime, PEI alleged that Pudgy Penguins Inc.’s ac…
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