Fashion Brand Diesel Joins DressX to Launch Collection On Meta
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- Fashion brand Diesel has partnered with DressX to launch a virtual collection on Metaverse.
- Dress X and Diesel both become part of Meta Avatars Store’s exclusive digital fashion lineage.
- Diesel’s board member, Stefano Rosso, revealed plans to launch more digital collectibles in the future.
Fashion brand Diesel has reportedly partnered with Metaverse fashion house DressX to power an exclusive fashion collection on the Meta Avatars Store. Co-founded by Daria Shapovalova, DressX joined Meta to launch a digital-only fashion collection in 2022.
DressX and Diesel have both become part of Meta Avatars Store’s fashion legacy, featuring luxury brands Thom Browne, Balenciaga, and Prada. Stefano Rosso, who serves as a board member for Diesel’s parent company, OTB Group, and also holds the position of CEO within OTB’s metaverse division, BVX, stated:
This collaboration with DressX represents an exciting chapter for Diesel and remarks its commitment to engaging technology with fashion.
Moreover, Diesel’s collection is set to include 10 iconic Diesel outfits that echo the brand’s in-store fashion op…
The post Fashion Brand Diesel Joins DressX to Launch Collection On Meta appeared first on Coin Edition.
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