• Google updated its advertisement policy to allow blockchain-based gaming ads after the initial ban in 2018.
• The company requires the advertisements to comply with specific requirements and local laws.
• Advertisements promoting NFT gambling are required to comply with a different set of rules.

Google has revised its advertisement policies to allow blockchain-based games that offer NFTs to run ads services while complying with certain rules. Per the announcement, the policy update is expected to take effect from September 15, 2023, five years after the initial ban in 2018.

Under the new regulation, blockchain-based games that offer non-gambling gaming services can advertise their games through the platform. In particular, the policy updates greenlight games that allow players to purchase in-game items that otherwise qualify as tradable NFTs.

However, the advertisement approval doesn’t extend to games offering NFT gambling or promoting gambling-related content. Instead, the company requires such games to comply with its gambling and games policy and receive a Google Ads certification.

Furthermore, Google said it expects all companies to comply with the lo…

The post Google Approves NFT Gaming Ads, Cracks Down on Gambling appeared first on Coin Edition.

• Google updated its advertisement policy to allow blockchain-based gaming ads after the initial ban in 2018.
• The company requires the advertisements to comply with specific requirements and local laws.
• Advertisements promoting NFT gambling are required to comply with a different set of rules.

Google has revised its advertisement policies to allow blockchain-based games that offer NFTs to run ads services while complying with certain rules. Per the announcement, the policy update is expected to take effect from September 15, 2023, five years after the initial ban in 2018.

Under the new regulation, blockchain-based games that offer non-gambling gaming services can advertise their games through the platform. In particular, the policy updates greenlight games that allow players to purchase in-game items that otherwise qualify as tradable NFTs.

However, the advertisement approval doesn’t extend to games offering NFT gambling or promoting gambling-related content. Instead, the company requires such games to comply with its gambling and games policy and receive a Google Ads certification.

Furthermore, Google said it expects all companies to comply with the lo…

The post Google Approves NFT Gaming Ads, Cracks Down on Gambling appeared first on Coin Edition.