Amazon India Deploys Generative AI for Smarter Shopping

• Amazon India launches Rufus, an AI shopping assistant powered by generative AI.
• Rufus offers personalized recommendations and product discovery based on Amazon’s vast product catalog.
• The launch signifies Amazon’s continued commitment to enhancing the online shopping experience with AI.

Amazon India has introduced Rufus, a generative AI-powered shopping assistant created to make online shopping even better for customers. Trained on Amazon’s vast product catalog and extra information from the web, Rufus can answer customer questions about products, offer personalized recommendations, and help shoppers find what they’re looking for – all right within the Amazon shopping experience.

Starting today, Rufus is available in beta on the Amazon.in mobile app for a select group of customers. In the coming weeks, the feature will gradually roll out across India.

Notably, Amazon has been leveraging AI for over 25 years to improve customer experiences. From personalized shopping recommendations to the conversational skills of Alexa, AI has been a core part of Amazon’s operations. Amazon believes that generative AI has the potential to transform almost every custome…

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