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Cardano’s EMURGO-Led Global Branding Strategy Heads to Final Treasury Vote


by Coin Edition
for CoinEdition
News and analysis of the Cardano community's on-chain governance vote for a new, unified global events marketing strategy proposed by EMURGO in July 2025.
  • EMURGO’s branding strategy seeks to unify Cardano’s presence at major events, addressing years of fragmented visibility.
  • The proposal passed with nearly 80% support and now faces a decisive Treasury Withdrawal funding vote.
  • Success would expand Cardano’s coordinated participation in events like TOKEN2049 and Consensus, enhancing its competitive position.

Cardano is advancing a proposal to consolidate its global branding under a unified strategy led by its founding entity, EMURGO. 

The initiative, called the “Unified Global Events Marketing Strategy,” has already passed its first community vote with nearly 80 percent support and has now entered a final Treasury Withdrawal vote to secure funding.

To address fragmented branding

EMURGO stated that Cardano’s fragmented branding has hindered its visibility at top-tier blockchain events. The proposal aims to create a coordinated presence at major conferences to showcase projects across the ecosystem.

In a post on X, EMURGO said:

“Thanks to the community, the Unified Global Events Marketing Strategy for Cardano proposal passed the first round with nearly 80% support and is now up for Treasury Wi…

The post Cardano’s EMURGO-Led Global Branding Strategy Heads to Final Treasury Vote appeared first on Coin Edition.

Read the article at CoinEdition

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Cardano’s EMURGO-Led Global Branding Strategy Heads to Final Treasury Vote


by Coin Edition
for CoinEdition
News and analysis of the Cardano community's on-chain governance vote for a new, unified global events marketing strategy proposed by EMURGO in July 2025.
  • EMURGO’s branding strategy seeks to unify Cardano’s presence at major events, addressing years of fragmented visibility.
  • The proposal passed with nearly 80% support and now faces a decisive Treasury Withdrawal funding vote.
  • Success would expand Cardano’s coordinated participation in events like TOKEN2049 and Consensus, enhancing its competitive position.

Cardano is advancing a proposal to consolidate its global branding under a unified strategy led by its founding entity, EMURGO. 

The initiative, called the “Unified Global Events Marketing Strategy,” has already passed its first community vote with nearly 80 percent support and has now entered a final Treasury Withdrawal vote to secure funding.

To address fragmented branding

EMURGO stated that Cardano’s fragmented branding has hindered its visibility at top-tier blockchain events. The proposal aims to create a coordinated presence at major conferences to showcase projects across the ecosystem.

In a post on X, EMURGO said:

“Thanks to the community, the Unified Global Events Marketing Strategy for Cardano proposal passed the first round with nearly 80% support and is now up for Treasury Wi…

The post Cardano’s EMURGO-Led Global Branding Strategy Heads to Final Treasury Vote appeared first on Coin Edition.

Read the article at CoinEdition

Read More

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Cardano price has entered a critical phase as it trades at the apex of a long-term sy...
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Cardano’s upcoming Moneta USDM stablecoin is drawing a lot of attention for its advan...