DDC Enterprise Limited, a global Asian food company, has its eyes on becoming a top corporate Bitcoin treasury company as it secures $124 million in an equity financing round.

The funding comes as major BTC treasury asset proponents double down on the digital asset amid record inflows into investment products.

Bitcoin price has gained amid these initiatives.

DDC raises $124 million for Bitcoin treasury strategy

The issuance price of $10.00 per Class A share, set near the average closing price over the past 15 trading days, reflects a 16% premium over DDC’s Oct. 7 closing share price.

Investor support and capital infusion point to the surging interest in Bitcoin as a corporate reserve asset.

DDC is looking to position itself as a leader in this transformative trend.

The financing round, led by prominent investors including PAG Pegasus Fund, Mulana Investment Management, and OKG Financial Services Limited (a subsidiary of OKG Technology Holdings Limited), speaks to this goal.

Notably, DDC’s Founder, Chairwoman, and CEO, Norma Chu, personally invested $3 million, a move that reinforces her commitment to the company’s long-term strategy.

Part of the features around the funding is a 180-day lock-up period for nearly all investor capital.

DDC eyes 10,000 BTC haul

According to a release, the funds will fuel DDC’s ambitious Bitcoin treasury strategy, and the target is 10,000 BTC by the end of 2025.

With 1,058 BTC already acquired, DDC is executing a disciplined plan to solidify its standing among global institutional Bitcoin holders.

It is a move that aligns with a broader wave of companies integrating Bitcoin into their treasuries.

Across the market, the key driver is the coin’s value as a hedge against inflation and currency devaluation.

DDC’s approach, blending strategic foresight with operational rigor, is capturing attention in a market eager for institutional-grade Bitcoin adoption.

Norma Chu added:

”This financing round contributes not only capital but also substantial strategic value as we advance DDC’s position as a global leader in the institutional Bitcoin space.”

Investors echo Chu’s optimism

Jack Li, Partner and Founder of PAG Pegasus Fund, noted, “DDC’s leadership has consistently shown a deep understanding of market needs and a strong ability to execute. Our decision to invest reflects our anticipation for what DDC could accomplish as it accelerates and evolves.”

Similarly, Gillian Wu, Founder and CEO of Mulana Investment Management, praised DDC’s disciplined approach, stating,

“They have thoughtfully developed an institutional-grade blueprint for integrating Bitcoin treasury management into a public company framework, aligning closely with our investment principles.”

As Bitcoin gains traction as a strategic asset, many companies are looking to emulate Michael Saylor’s playbook at Strategy – the world’s largest corporate holder of BTC.

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