• Celsius’s interim CEO has introduced a new strategy that focuses on stability and “boringness” to navigate through bankruptcy.
• Ferraro aims to transform the “unoptimized” work culture Celsius had.
• Despite facing challenges from the SEC, Celsius is progressing toward completing a new bankruptcy plan.

Celsius’s interim Chief Executive Officer, Chris Ferraro, started implementing a different strategy than the former CEO, and the strategy made the bankrupt lender “as boring as possible,” according to Bloomberg.

The reports stated that with Ferraro in charge, Celsius began hosting regular staff meetings and highlighting sticking to the budget. The CEO said the point was to “make this place normal, boring, stable.” Ferraro said, “It’s OK to be boring, we’re in bankruptcy, we should tone it down.”

Before joining Celsius, Ferraro worked in traditional finance at JPMorgan Chase & Co and an affiliate of Cerberus Capital Management. Ferraro mentioned that before Celsius went bankrupt, the work culture and environment had “a lot of yelling, a lot of kind of poking at each other, disrupting each other.” Compared to his career background, he de…

The post Celsius’s New CEO Aims for Stability and Boring Culture to Revive Bankrupt Company appeared first on Coin Edition.

• Celsius’s interim CEO has introduced a new strategy that focuses on stability and “boringness” to navigate through bankruptcy.
• Ferraro aims to transform the “unoptimized” work culture Celsius had.
• Despite facing challenges from the SEC, Celsius is progressing toward completing a new bankruptcy plan.

Celsius’s interim Chief Executive Officer, Chris Ferraro, started implementing a different strategy than the former CEO, and the strategy made the bankrupt lender “as boring as possible,” according to Bloomberg.

The reports stated that with Ferraro in charge, Celsius began hosting regular staff meetings and highlighting sticking to the budget. The CEO said the point was to “make this place normal, boring, stable.” Ferraro said, “It’s OK to be boring, we’re in bankruptcy, we should tone it down.”

Before joining Celsius, Ferraro worked in traditional finance at JPMorgan Chase & Co and an affiliate of Cerberus Capital Management. Ferraro mentioned that before Celsius went bankrupt, the work culture and environment had “a lot of yelling, a lot of kind of poking at each other, disrupting each other.” Compared to his career background, he de…

The post Celsius’s New CEO Aims for Stability and Boring Culture to Revive Bankrupt Company appeared first on Coin Edition.