Galaxy Digital Lands $70M Texas Tech Stadium Deal, Expands AI and Crypto Presence
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Galaxy Digital signed a 15-year partnership with Texas Tech valued at over $70 million that will rename Jones AT&T Stadium to Galaxy Stadium starting in the 2026 football season, averaging about $4.7 million annually. The deal makes Galaxy the university's official data center and digital assets partner, expands its AI and crypto infrastructure in West Texas, and includes athletics marketing, athlete endorsement and education/career initiatives, signaling stronger institutional crypto adoption and branding.
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Galaxy Digital has expanded its presence in Texas through a long-term partnership with Texas Tech University that combines college athletics, digital assets, and artificial intelligence infrastructure. The 15-year agreement will rename Jones AT&T Stadium as Galaxy Stadium starting with the 2026 football season.
Reports value the deal at more than $70 million, averaging about $4.7 million annually. Besides securing stadium naming rights, Galaxy will deepen its involvement across athletics while creating new education and career opportunities linked to its growing technology operations in West Texas.
Partnership Extends Beyond Football
Galaxy will become Texas Tech’s official data center and digital assets partner under the new agreement. Additionally, the company will support athlete endorsement opportunities and marketing initiatives. Its branding will also appear duri…
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