Plastichero Expands Its Blockchain Recycling to Middle East

• Plastichero is making more inroads in the Middle East.
• The firm has appointed Bruce Jeong to bolster regional and global expansion.
• Plastichero expects Jeong to align its project with national agendas.

Plastichero, an environmental firm using blockchain technology to address plastic waste management, is expanding into the Middle East. The firm has appointed Bruce Jeong, a Middle East expert, as its new Chair, effective November 1, 2024.

Plastichero plans to use this opportunity and Jeong’s appointment to grow its presence in the Middle East. The company will rely on Jeong’s strategic insights and experience to achieve its regional goals. Jeong’s experience in the UAE and the Gulf Cooperation Council (GCC) will be crucial for Plastichero’s expansion.

Plastichero’s AI-Powered Recycling and Blockchain Platform

Plastichero has outlined its AI-powered vision for plastic recycling in the Middle East. The company’s blockchain platform allows consumers to earn rewards in PTH coins, the native token of the Plastichero blockchain. Plastichero wants to encourage eco-friendly behaviors and incentivize users to turn plastic waste into value. The UAE was the firs…

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