Paris Saint-Germain Becomes First Major Sports Club to Hold Bitcoin
- PSG officially holds Bitcoin on its balance sheet, moving beyond short-term crypto promotions.
- PSG Labs supports Bitcoin startups, aiming to expand the club’s role from branding to active involvement.
Paris Saint-Germain (PSG) has become the first sports club to officially include BTC as a treasury asset in its balance sheet. The announcement came at the Bitcoin 2025 conference in Las Vegas, confirming the club’s move to allocate part of its fiat reserves into Bitcoin.
Bitcoin Adoption as a Treasury Asset
Pär Helgosson, head of PSG Labs, revealed that the club acquired Bitcoin last year and still holds it on its books. PSG’s approach diverges from typical crypto experiments seen in sports, focusing on Bitcoin as a core financial asset rather than a marketing tool.
Helgosson stated, “We took our fiat reserves and actually allocated Bitcoin. We still have it in our books.”
JUST IN: European soccer giant Paris Saint Germain announces they adopted a #Bitcoin treasury reserve
— Bitcoin Magazine (@BitcoinMagazine) May 29, 2025pic.twitter.com/nGeq7bUyBJ
PSG’s global fan base exceeds 550 million, with more than 80% under the age of 34. This age triggers the club’s move to adopt Bitcoin, positioning itself as a club of the new generation, in line with digital trends by younger supporters.
Expanding PSG Labs’ Role in Crypto Ecosystem
Founded last year, PSG Labs operates as a global venture platform aimed at incubating Bitcoin startups. The club plans to assist emerging companies by providing launch, listing, and fundraising support, helping scale operations globally. Helgosson emphasized the intent to move PSG beyond a branding role into an active participant in building the Bitcoin ecosystem.
Football remains the most popular sport for cryptocurrency sponsorships. According to Sport Quake, football accounted for 43% of crypto and digital asset sponsorships in the 2024/25 season, with a 64% year-over-year increase. Nearly half of these sponsorships occur within Europe’s top five leagues, including France’s Ligue 1, where PSG competes.
Broader Corporate Bitcoin Adoption Trends
PSG’s Bitcoin treasury move aligns with a growing corporate trend to hold cryptocurrency assets. Following regulatory clarity and strategic signals, such as former President Donald Trump’s Bitcoin reserve order, more companies view Bitcoin as a strategic investment.
Dom Harz, co-founder of Build on Bitcoin (BOB), noted that ETFs contributed significantly to this corporate adoption. PSG will compete against Inter Milan in the UEFA Champions League final in Munich this Saturday. The club’s Bitcoin holding announcement comes days ahead of this match.
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Paris Saint-Germain Becomes First Major Sports Club to Hold Bitcoin
- PSG officially holds Bitcoin on its balance sheet, moving beyond short-term crypto promotions.
- PSG Labs supports Bitcoin startups, aiming to expand the club’s role from branding to active involvement.
Paris Saint-Germain (PSG) has become the first sports club to officially include BTC as a treasury asset in its balance sheet. The announcement came at the Bitcoin 2025 conference in Las Vegas, confirming the club’s move to allocate part of its fiat reserves into Bitcoin.
Bitcoin Adoption as a Treasury Asset
Pär Helgosson, head of PSG Labs, revealed that the club acquired Bitcoin last year and still holds it on its books. PSG’s approach diverges from typical crypto experiments seen in sports, focusing on Bitcoin as a core financial asset rather than a marketing tool.
Helgosson stated, “We took our fiat reserves and actually allocated Bitcoin. We still have it in our books.”
JUST IN: European soccer giant Paris Saint Germain announces they adopted a #Bitcoin treasury reserve
— Bitcoin Magazine (@BitcoinMagazine) May 29, 2025
PSG’s global fan base exceeds 550 million, with more than 80% under the age of 34. This age triggers the club’s move to adopt Bitcoin, positioning itself as a club of the new generation, in line with digital trends by younger supporters.
Expanding PSG Labs’ Role in Crypto Ecosystem
Founded last year, PSG Labs operates as a global venture platform aimed at incubating Bitcoin startups. The club plans to assist emerging companies by providing launch, listing, and fundraising support, helping scale operations globally. Helgosson emphasized the intent to move PSG beyond a branding role into an active participant in building the Bitcoin ecosystem.
Football remains the most popular sport for cryptocurrency sponsorships. According to Sport Quake, football accounted for 43% of crypto and digital asset sponsorships in the 2024/25 season, with a 64% year-over-year increase. Nearly half of these sponsorships occur within Europe’s top five leagues, including France’s Ligue 1, where PSG competes.
Broader Corporate Bitcoin Adoption Trends
PSG’s Bitcoin treasury move aligns with a growing corporate trend to hold cryptocurrency assets. Following regulatory clarity and strategic signals, such as former President Donald Trump’s Bitcoin reserve order, more companies view Bitcoin as a strategic investment.
Dom Harz, co-founder of Build on Bitcoin (BOB), noted that ETFs contributed significantly to this corporate adoption. PSG will compete against Inter Milan in the UEFA Champions League final in Munich this Saturday. The club’s Bitcoin holding announcement comes days ahead of this match.
Highlighted Crypto News Today:
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