Polymarket Takes on Kalshi With Free NYC Grocery Store

• Polymarket will open a free grocery store in NYC on February 12.
• This comes days after Kalshi drew block-long lines with a $50 grocery giveaway.
• The move comes as prediction markets are banned from Super Bowl ads.

Polymarket is opening a free grocery store in New York City next week, days after rival Kalshi handed out $50 worth of groceries to shoppers in Manhattan. Both companies run prediction markets that allow users to bet on real-world outcomes, and both are now using food to attract attention and users.

The timing is deliberate as the Super Bowl is set for February 8, one of the biggest betting events of the year. At the same time, prediction markets are banned from advertising during the game, limiting traditional marketing options. Free groceries offer a way to stay visible without running ads.

Kalshi’s giveaway drew immediate crowds. Lines formed 30 m…

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