Bitget Launches “UEX Switch” Campaign to Unify Crypto and Traditional Markets
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Bitget launched the UEX Switch campaign to unify crypto and TradFi trading on one CEX, promoting #TheGreatMigration toward cross-asset trading. App upgrade integrates stocks, forex and crypto on the homepage, cutting navigation/trading steps by ~30%, aimed at improving user experience and adoption. Move is likely to boost Bitget's CEX competitiveness and cross-asset liquidity; key metrics to watch are user migration, trading volume and monetization of the UEX product.
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- Bitget launches UEX campaign to unify crypto and traditional asset trading on one platform.
- The upgrade integrates stocks, forex, and crypto, cutting trading steps by 30%.
- Campaign promotes #TheGreatMigration toward seamless cross-asset trading globally.
Crypto exchange Bitget has unveiled its new UEX Switch Campaign. It is calling on traders to move away from fragmented, single-asset platforms and toward a unified trading experience that combines crypto and traditional financial (TradFi) markets.
The initiative follows a major app upgrade that integrates multiple asset classes directly on the homepage. This reduces navigation steps by roughly 30% compared to standard trading platforms.
Push Toward Cross-Asset Trading
At the heart of the campaign is a simple message: “Switch to UEX, Switch to Bitget.”
Bitget argues that modern markets are increasingly …
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