Tether Builds €128 Million Stake in Juventus But Is Shut Out of Governance

• Tether acquired 10.7% of Juventus for €128 million but remains excluded from club governance by majority holder Exor.
• CEO Paolo Ardoino seeks a board seat and calls for modernization using AI and blockchain technologies.
• Tether’s broader investments in media, farming, and AI reflect its push beyond crypto into sports and traditional industries.

Tether, issuer of the USDT stablecoin, has emerged as the second-largest shareholder of Italian football club Juventus, after building a 10.7% stake valued at approximately €128 million. The crypto firm announced its initial investment in February 2025 and completed the accumulation by April.

Despite the significant holding, Juventus and its majority owner Exor have largely shut out Tether from club governance. “Very, very limited” communication exists between the parties, according to Tether CEO Paolo Ardoino. He said the company has repeatedly requested meetings to discuss the future of the club but received no response. Juventus has deferred talks until after the Club World Cup ends in July.

Tether’s stake was acquired publicly, meaning it didn’t involve direct negotiation for board representation. …

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