Adobe will report Q2 after the close on June 11 with consensus EPS $5.81 and revenue $6.45 billion (9.9% YoY); the stock is at a 52-week low, trades below major moving averages, has an RSI in the mid-30s, and options expiring June 12 show a put-to-call ratio of 1.17 implying about a $206 lower price (~7.5% downside). Market sentiment is bearish due to competition from Anthropic’s Claude Design and Canva, digital media spending slowing to 1.5%, and CEO Shantanu Narayen’s exit, creating adoption and monetization risks for Adobe’s AI features and little near-term catalyst to lift the stock.

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Adobe (ADBE) shares are inching lower on Thursday morning ahead of the software firm’s much-anticipated Q2 earnings scheduled for release after the closing bell.

Consensus is for the company to report $5.81 per share of earnings (EPS) for its recently concluded quarter on a 9.9% year-over-year increase in revenue to $6.45 billion.

Heading into the earnings print, Adobe stock is already trading at a 52-week low, but the derivative market seems to believe it might just sink further after earnings on June 11.

Where options data suggests Adobe stock is headed

According to Barchart, options pricing for the near-term signals continued pressure ahead.

The put-to-call ratio on contracts expiring June 12 sits at 1.17 currently, indicating a bearish skew, with the lower price set at about $206 indicating ADBE shares could be trading nearly 7.5% below current levels a day after earnings.

Crucially, technicals support this dovish narrative heading in the quarterly release. Adobe currently sits decisively below its major moving averages (MAs) – a setup reinforcing that bears remain in control across multiple timeframes.

Plus, the company’s relative strength index (RSI) sits in the mid-30s, pointing to further downside room before the stock hits “oversold” territory.

Note that ADBE does not currently pay a dividend to incentivize ownership despite these technical and options market red flags either.

Why is the options market bearish on ADBE shares

The bearish sentiment in options pricing stems from structural anxieties surrounding ADBE’s long-term enterprise dominance.

In 2026, the Nasdaq-listed firm has become a prime casualty of the “AI eats software” narrative.

Investors are worried that low-cost, highly sophisticated generative AI platforms like Anthropic’s Claude Design and Canva are aggressively eroding Adobe’s core subscriber base.

Compounding these competitive fears, recent third-party credit card data signals a sharp slowdown in digital media spending to just 1.5%.

Traders believe premium AI credit packs and Firefly features are failing to monetize fast enough to offset core subscription churn, leaving Adobe shares heavily exposed to a punishing post-results repricing.

What Adobe Inc desperately needs to recover

Adding fuel to the fire is an “unprecedented” corporate leadership vacuum that might just make it more difficult for Adobe to navigate this AI inflection point.

Earlier this year, longtime CEO Shantanu Narayen unexpectedly announced plans to step down, and the board has yet to name a definitive successor.

Without a clear corporate captain to outline a concrete “counter-strategy” against the agile artificial intelligence competitors, Wall Street is refusing to accord ADBE stock its premium valuation.

Even with high-profile value investors like Michael Burry arguing the stock is underpriced given its massive data training assets, options traders prefer protection over speculation.

Unless the company delivers a flawless earnings beat tonight, Adobe looks rather unattractive as a “buy the dip” candidate.

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