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Publicis Groupe expands AI ambitions with $2.2B LiveRamp buyout
May 18, 2026
< 1 min read
by Nellius Irene
for CryptoPolitan
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AI Overview
Publicis Groupe agreed to acquire US data firm LiveRamp for $2.2 billion in an all-cash deal valuing LiveRamp at $38.50 per share, roughly a 30% premium to last Friday’s close, to bolster its AI-driven marketing and data capabilities. While not directly crypto-related, the enhanced data and AI tooling could accelerate crypto and DeFi adoption by improving targeting for token launches, CEX/DEX marketing and data-driven security and compliance efforts.
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Publicis Groupe has agreed to acquire the US-based data company LiveRamp in a $2.2 billion deal as the French advertising giant deepens its investment in artificial intelligence-driven marketing. The all-cash takeover price values LiveRamp at $38.50 per share, nearly 30% above the company’s closing price last Friday. The acquisition will enhance Publicis’ ability to offer...
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