Binance Launches Crypto Safety Campaign Across Kenya

• The campaign was launched in Nairobi on January 28, as part of Data Privacy Week.
• Campaign links road safety to digital security using simple, relatable examples.
• Binance to expand crypto safety campaign across Kenya through media and community programs.

Binance kicked off a safety campaign in Kenya, teaching people how to protect themselves online by comparing it to staying safe in the real world. The campaign launched in Nairobi on January 28, as part of Data Privacy Week.

Binance’s campaign directly helps boda boda motorcycle taxi drivers (a huge community of workers in Kenya) by giving them safety helmets and reflective vests, teaching them about safe driving, while also educating them on how to protect their crypto.

Binance used simple, everyday comparisons, such as putting on a helmet before a ride, to explain how to stay safe with crypto. This included …

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