Elon Musk’s X (Formerly Twitter) Returns to $44B Valuation
Elon Musk’s social media platform X (formerly Twitter) is back to a valuation of $44 billion, according to sources close to a deal around X. Investors valued the platform at $44B in a so-called secondary deal earlier this month, in which they exchanged existing stakes in the company. The company’s valuation has been on a decline since Musk acquired the platform 3 years ago for $44 billion.
JUST IN: X (Twitter) is back to a $44 billion valuation. pic.twitter.com/dk4QSNR9Fd
— Watcher.Guru (@WatcherGuru) March 19, 2025
In Musk’s time as the head of X, has loosened the platform’s moderation policies, something that prompted many advertisers to leave. The decline in advertisers caused X’s value to deteriorate, recently to as low as $10 billion. X’s revenues have also dropped since Musk’s takeover. However, the platform posted about $1.2bn in adjusted earnings before interest, taxes, depreciation, and amortization in 2024, according to those sources.
X is Back Making Money Again? Why X’s Valuation Is Climbing
Furthermore, another two people with knowledge of X’s finances said there were signs Musk’s cost-cutting plan for the company was working, and that revenues had been improving. One person noted, however, that the earnings before interest, taxes, depreciation, and amortization (EBITDA) figure was “wildly adjusted”. Despite that, X’s valuation has indeed been slowly returning to the value Musk bought it for in 2022.
Also Read: Warren Buffett’s $26 Billion Bet: Inside the 6 Stocks He’s Banking On
X nor Musk have commented on the newly upped valuation for the social media platform. Despite a nearly 5% dropoff of users in 2024, as of March 18, 2025, X has approximately 335.7 million monthly active users worldwide. Furthermore, its lost ad revenue from the first year under Musk seems to be returning. Indeed, groups such as Amazon have boosted marketing spending on X recently as Musk’s relationship with US President Donald Trump has grown.
Beyond advertising, X is also expanding its efforts to diversify into new revenue streams. Chief executive Linda Yaccarino announced in January that the company would later this year launch X Money, a digital wallet and payment service for the X platform. Visa will serve as its first partner, but a precise launch date has yet to be announced.
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Elon Musk’s X (Formerly Twitter) Returns to $44B Valuation
Elon Musk’s social media platform X (formerly Twitter) is back to a valuation of $44 billion, according to sources close to a deal around X. Investors valued the platform at $44B in a so-called secondary deal earlier this month, in which they exchanged existing stakes in the company. The company’s valuation has been on a decline since Musk acquired the platform 3 years ago for $44 billion.
JUST IN: X (Twitter) is back to a $44 billion valuation. pic.twitter.com/dk4QSNR9Fd
— Watcher.Guru (@WatcherGuru) March 19, 2025
In Musk’s time as the head of X, has loosened the platform’s moderation policies, something that prompted many advertisers to leave. The decline in advertisers caused X’s value to deteriorate, recently to as low as $10 billion. X’s revenues have also dropped since Musk’s takeover. However, the platform posted about $1.2bn in adjusted earnings before interest, taxes, depreciation, and amortization in 2024, according to those sources.
X is Back Making Money Again? Why X’s Valuation Is Climbing
Furthermore, another two people with knowledge of X’s finances said there were signs Musk’s cost-cutting plan for the company was working, and that revenues had been improving. One person noted, however, that the earnings before interest, taxes, depreciation, and amortization (EBITDA) figure was “wildly adjusted”. Despite that, X’s valuation has indeed been slowly returning to the value Musk bought it for in 2022.
Also Read: Warren Buffett’s $26 Billion Bet: Inside the 6 Stocks He’s Banking On
X nor Musk have commented on the newly upped valuation for the social media platform. Despite a nearly 5% dropoff of users in 2024, as of March 18, 2025, X has approximately 335.7 million monthly active users worldwide. Furthermore, its lost ad revenue from the first year under Musk seems to be returning. Indeed, groups such as Amazon have boosted marketing spending on X recently as Musk’s relationship with US President Donald Trump has grown.
Beyond advertising, X is also expanding its efforts to diversify into new revenue streams. Chief executive Linda Yaccarino announced in January that the company would later this year launch X Money, a digital wallet and payment service for the X platform. Visa will serve as its first partner, but a precise launch date has yet to be announced.
Read More