Shares of Facebook developer Meta Platforms (META) are up on Monday following a recent announcement from the company. The tech firm plans to fully automate its advertising with artificial intelligence by 2026, according to a Wall Street Journal report. Meta, which has been using AI-centric software and using it in other developments, continues to ramp up its investing and use of AI to keep investors happy, in a technological world where AI has become king.

The tech giant has been one of the biggest stories of the year so far. Despite struggling to build any notable momentum, the company is not alone. Many of the Magnificent 7 have been in the same boat, with a development this week potentially ushering in a new bull market for Wall Street. When that comes, META may be in a clear position to soar.

Meta plans to let advertisers personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as geolocation, sources told WSJ. The majority of Meta platforms Facebook and Instagram’s revenue comes from ad sales. The company permitting access to brands to use Meta AI for the development of ads it’s a big step for giving brands easier access to one of the biggest resources of advertising.

Also Read: Meta Platforms: Billionaire David Tepper Buys in on Stock En Route to $2T Club

Meta CEO Zuckerberg last week EXPLAINED that advertisers needed AI products that delivered “measurable results at scale” in the not-so-distant future. He added that the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets, and let the platform handle the logistics. This announcement would seamlessly complete that first step. Since launching in 2023, the company’s AI offerings boast 1 billion monthly active users. Yet, that only increased in Q1, when the figure averaged 3.4 billion. With so much demand for the technology, its implementation has already proved to be a success. As it irons out what the AI is capable of, those numbers could grow even further.

Shares in Meta stock rose $23, and are now up $36 in the last seven days. Tech giants like Google and Microsoft have been pursuing similar developments to rival Meta, but the latter remains one of the strongest companies according to the US stock market. Currently, META is trading near the top of its 52-week range and above its 200-day simple moving average.

Shares of Facebook developer Meta Platforms (META) are up on Monday following a recent announcement from the company. The tech firm plans to fully automate its advertising with artificial intelligence by 2026, according to a Wall Street Journal report. Meta, which has been using AI-centric software and using it in other developments, continues to ramp up its investing and use of AI to keep investors happy, in a technological world where AI has become king.

The tech giant has been one of the biggest stories of the year so far. Despite struggling to build any notable momentum, the company is not alone. Many of the Magnificent 7 have been in the same boat, with a development this week potentially ushering in a new bull market for Wall Street. When that comes, META may be in a clear position to soar.

Meta plans to let advertisers personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as geolocation, sources told WSJ. The majority of Meta platforms Facebook and Instagram’s revenue comes from ad sales. The company permitting access to brands to use Meta AI for the development of ads it’s a big step for giving brands easier access to one of the biggest resources of advertising.

Also Read: Meta Platforms: Billionaire David Tepper Buys in on Stock En Route to $2T Club

Meta CEO Zuckerberg last week EXPLAINED that advertisers needed AI products that delivered “measurable results at scale” in the not-so-distant future. He added that the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets, and let the platform handle the logistics. This announcement would seamlessly complete that first step. Since launching in 2023, the company’s AI offerings boast 1 billion monthly active users. Yet, that only increased in Q1, when the figure averaged 3.4 billion. With so much demand for the technology, its implementation has already proved to be a success. As it irons out what the AI is capable of, those numbers could grow even further.

Shares in Meta stock rose $23, and are now up $36 in the last seven days. Tech giants like Google and Microsoft have been pursuing similar developments to rival Meta, but the latter remains one of the strongest companies according to the US stock market. Currently, META is trading near the top of its 52-week range and above its 200-day simple moving average.