$ 211.55B
Market Cap
$ 6.75B
24h Volume
BTC Dominance
Basic Attention Token logo

Basic Attention Token [BAT]

Rank: 31
Token: Ethereum
$ 0.279
Ƀ 0.0000434
Ξ 0.00138

Market Cap

$ 278,510,560
Ƀ 43,370
ATH:  $ 952,450,884 

24h Trade Volume

$ 34,634,064
Ƀ 5,393
124,354,580 BAT


1,000,000,000 BAT
1,500,000,000 BAT

ATH Price

$ 0.952 
Ƀ 0.0000646 
Ξ 0.00145 
Date:  9th Jan 2018
From ATH:  -70.76%

Basic Attention Token Price Chart

CryptoRank Basic Attention Token price Index provides the latest BAT price in US Dollars, BTC and ETH using an average from the world's leading crypto exchanges.

BAT to USD Converter


What is Basic Attention Token

Attention is measured as users view ads and content in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. We will define further anonymous cost-per-action models as the system develops.

Ads are then anonymously matched with customer interests using local machine learning algorithms. This means less irrelevant ads.

Brave will work with publishers and advertisers to establish best practices for judging user attention. One potential metric: the number of total views of advertising content for a certain number of seconds. Or, points assigned on the length of a view.