Ripple Takes Over the Las Vegas Strip With XRP Billboards
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Ripple ran massive XRP billboards on the Las Vegas Strip during the Bitcoin Conference (Apr 27–29) at Resorts World, using slogans like “Raise the Standard” and poker-themed lines (“Less settling”, “Didn't fold”). CEO Brad Garlinghouse amplified the campaign with “Lock in” and “all roads lead back to Ripple’s North Star, which is XRP,” signaling a concentrated marketing push for XRP adoption and brand awareness in crypto circles. The campaign should boost retail visibility and positive sentiment for XRP and Ripple’s marketing strategy, but the public nods to the ongoing SEC legal battle underscore persistent regulatory risk.
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- Ripple lit up Las Vegas with XRP billboards during the Bitcoin Conference.
- Slogans included Raise the Standard and poker-themed lines referencing the SEC legal battle.
- Garlinghouse posted Lock in and said all roads lead back to Ripple’s North Star, which is XRP.
Ripple made its presence impossible to miss in Las Vegas this weekend. Enormous digital billboards lit up Resorts World Las Vegas with glowing green XRP logos and pointed messaging, timed precisely to coincide with the Bitcoin Conference, running April 27 to 29, near the Venetian.
Ripple Treasury’s campaign carried poker-themed lines, including “Less settling” and “Didn’t fold,” a reference to the company’s years-long legal battle with the SEC that the industry understood immediately.
The broader brand campaign ran under the line “Raise the Standard.” Attendees sharing videos online captured the scale o…
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