The company plans to help web3 marketers create more accurate campaigns by gathering data from social media accounts and wallets and matches the information based on similarity. This enables marketers to build more accurate audience profiles to target.The startup collects data from a range of blockchains including Ethereum and Polygon and then indexes the blockchain and social data using big data technologies such as Apache Spark.&nbsp;Addressable then uses this data to build audiences and deploy machine learning models to associate profiles.

The deal is the second round of funding this year, bringing its total raise in 2023 to $13.5 million. And it positions Addressable to bolster its Web3 Growth Suite, extend its services to additional ad networks and blockchains, and fortify its place in Web3 growth marketing.

Addressable

Addressable provides an end-to-end solution for Web3 marketing plans

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