Snoop Dogg NFT Drop on Telegram Sells Out in 30 Minutes, Nets $12 Million

• Snoop Dogg’s latest NFT collection sold out on Telegram in just 30 minutes, generating $12M.
• The drop included nearly one million digital “Telegram Gifts” powered by the TON blockchain.
• Blockchain minting and a secondary marketplace are set to launch in 21 days, spurring further excitement.

An NFT collection inspired by rapper and Web3 enthusiast Snoop Dogg’s signature style sold out in just 30 minutes on Telegram this Wednesday, pulling in an impressive $12 million in sales. The blockbuster launch signals a potential revival for the NFT space through its collaboration with the TON blockchain.

The drop, which included 996,000 animated “Telegram Gifts” ranging from vintage cars and digital dogs to marijuana-themed collectibles, is being hailed as a milestone moment for both Telegram’s growing NFT infrastructure and the broader Web3 creator economy. 

With minting and a secondary market launch slated for 21 days from now, anticipation is already building for a new wave of trading activity on TON.

Telegram founder Pavel Durov shared the numbers on X, adding:

“Sales reached 12 million US dollars. In 21 days, blockchain minting and the secondary…

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