Joystream aim to give video creators alternative ways to monetize their videos, and not solely rely on advertising, with the ability to sell their content as NFTs and to turn their channel into a token, so that anyone can invest in the creator, and earn a share of their revenue. Furthermore, Joystream is a blockchain that allows developers to build other applications on, opening up opportunities to create decentralized versions of video applications we are already used to, as well as completely new video applications.

Headquartered in Norway, Joystream was founded in 2015 by Behedo Mender. Its goal is to establish an ecosystem where content-creating/media platforms assume accountability towards the people they impact, their users and not just owners. Atlas and Pioneer are two of Joystream’s rapidly developing apps for content consumption and governance activities. Currently, the application empowers creators to mint NFTs through their videos while giving each channel an individual native token. When consumers of a particular creator invest in their product, they are eligible to enjoy the profits from the sale of NFTs as well as partake in other monetary successes of the creator.Joystream aim to give video creators alternative ways to monetize their videos, and not solely rely on advertising, with the ability to sell their content as NFTs and to turn their channel into a token, so that anyone can invest in the creator, and earn a share of their revenue. Furthermore, Joystream is a blockchain that allows developers to build other applications on, opening up opportunities to create decentralized versions of video applications we are already used to, as well as completely new video applications.The company’s planned DAO i.e. Decentralized Autonomous Organization would give creators full control over the various operational as well as monetary aspects unlike the protocols set by companies like YouTube. Joystream is planning to launch a mainnet this year and currently has 3434 memberships on its testnet with about $132,301 already paid out to the creators.

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