PLUMS is a memecoin launched by the people, for the people. Initiated by a group of individuals as a tribute to the Plums internet meme that gained worldwide notoriety from the Ashley Schaeffer (Will Farrell) meme from the Eastbound and Down TV show. The currency is built on the Ethereum blockchain and is designed to be a fun and light-hearted cryptocurrency that can appeal to a wider audience beyond just Bitcoin enthusiasts.

The project aims to capture the growing popularity of meme coins, which have been on the rise in recent years due to their unique and often humorous marketing strategies, to serve as the safe haven for future Degen liquidity and to create a decentralized network for connecting degens through the power of memes. By leveraging the power of memes, PLUMS will create a network that is not only fun and entertaining, but also has the potential for real-world impact.